Commissioned to go head to head against US market leader ‘Big Hand’, we developed a full ‘go to market’ strategy for a new digital dictation solution. A comprehensive ‘end-to-end’ sales methodology platform enabling staff to effectively prospect, sell the value proposition, embed the solution through collaborative workshops with key stakeholders, implement a pilot, and deploy a full production solution. As a direct result Winscribe Australia successfully secured the two largest opportunities in market in the first 12 months.