Lightning Bolt

Under the Pacific Brands Banner, Boydex International marketed the iconic Lightning bolt surf wear label, founded in Honolulu, Hawaii by Gerry Lopez and turned into an industry powerhouse with the help of California Surf wear exec Duke Boyd. Lopez had been using a coloured lightning bolt emblem on his board since 1969, and it’s still doing the rounds today. Hurricane was integral in the marketing creating below the line, trade catalogues, magazine campaigns and the odd stint in cinema.

Lightning Bolt Advertising, Photography, Publication