A lobby group for the $12 billion agricultural industry in Victoria. The VFF engaged Hurricane who in its first step to upgrade the public veneer helped better connect the VFF with the Farmers themselves. Across the board we integrated a facelift from the logo itself, right though to website, electronic newsletters, stationary and a wide range of supportive material. Its monthly magazine publication was re-designed and made available online with analytics on readership, key messages and sponsor interaction trackable. The decline in membership was arrested and membership gains increased.