Lee Cooper

In 2013 Lee Cooper is acquired by US company Iconix Brands Group, who own a diversified portfolio of fashion brands including Umbro, Marc Ecko and Rocawear. Working with Pacific Brands in Australia we created memorable marketing campaigns that gave an edge to a jean sold through the DDS channel, Big W and the like. A value entry price meant you had to try harder to get buy-in with the customer.

Lee Cooper Advertising, Photography, Publication