Original Penguin, an American icon brand worn by the likes of Brad Pitt, Jake Gyllenhaal and Adam Brody. Under Pacific Brands umbrella, we gave life back to the ‘dancing penguin’ with short TVC spots, print and mainstream media. The question is who hasn’t worn a ‘Penguin – because the likes of Bob Hope, Bing Crosby, Richard Nixon and Frank Sinatra have all donned the little Penguin. Sold upscale in Barneys, Neiman Marcus, Saks Fifth Avenue, in Australia they were sold through DDS stores nationally.

Penguin Advertising, Publication