An innovative dot.com company allowing consumers to ‘tell us what you really think’ and be rewarded for doing so. An easy registration process channeled feedback via a single web portal to any and all companies, while allowing business to capture consumer sentiment. Customers were to be rewarded for their comments building up points that translated to dollar value and spend at the retailer.
A mix of digital and point of purchase marketing collateral ensured dynamic cut-through and visual presence. The set-up of analytics to capture, disseminate and monitor feedback was critical.